The Case for Innovation

The Case for Innovation

The COVID driven rapid change to business and life as we knew it has forced whiplash inducing adjustments. After celebrating that we’ve made it this far, we should funnel the survival instincts of the early days of the pandemic toward driving new revenue opportunities for the long term. The companies that are positioning themselves for continued success are resourceful, creative, resilient and innovative.  If the world as we know it is changing, why not take advantage of the innovation environment HBR recently highlighted and prepare your company for whatever comes next? Here are a few tips for fostering a more innovative environment:

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Topics: Market Research, Growth Strategy, Scale

Qualtrics Master Session: The Marriage of Information and Inspiration

Posted by Kristin Luck

Qualtrics Master Session: The Marriage of Information and Inspiration

Last month I was lucky enough to spend the day with the Qualtrics team in Provo, Utah, videotaping a Master Session on optimizing brand experience.

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Topics: Market Research, Marketing Strategy, Growth Strategy

The Conference Season Hangover Cure

The Conference Season Hangover Cure

After leaving a recent major industry event, I had multiple conversations with attendees who marveled at the number of vendors and foot traffic in the exhibit hall but then confided that, off the floor and away from the bustle, they really couldn’t differentiate them. One attendee summarized it well, “Even after listening to the pitches, I walked away unable to really tell what they could do and unable to tell how they were different from the five other vendors that seemed like them.”

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Topics: Market Research, Marketing Strategy, Sales Strategy

Key Drivers of Investment and M&A Activity in Market Research

Posted by Kristin Luck

Key Drivers of Investment and M&A Activity in Market Research

At ESOMAR Congress in September we hosted a main stage panel discussion with industry leaders driving M&A activity in the marketing insights and technology vertical on “Key Drivers of Investment and M&A Activity in Market Research.”

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Topics: Market Research, Thought Leadership, Growth Strategy

Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

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Topics: Market Research, Thought Leadership

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

Posted by Kristin Luck

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

A few weeks ago, a Twitter connection of mine posted that she’d been at a Venture Capital event and one of the VC’s on a panel discussion openly stated that he didn’t invest in founders over the age of 40 because they “don’t have the stamina.” As you can imagine, that set the “twittersphere” on fire.

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Topics: Market Research, Growth Strategy

Why ResearchTech is the Next Big Thing in Your MarTech Stack

Posted by Kristin Luck

Why ResearchTech is the Next Big Thing in Your MarTech Stack

A few weeks ago I had the pleasure of co-presenting with Steve Mast, the Chief Innovation Officer of Methodify, on the subject of ResearchTech and how it fits into the MarTech stack. If you're looking for ways to future proof (and recession proof!) your business, this is a can't miss. Why?

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Topics: Market Research, Marketing Strategy

Marketing is Like Sex: Everyone Thinks They're Good at It

Posted by Kristin Luck

Marketing is Like Sex: Everyone Thinks They're Good at It

So it’s been said that marketing is like sex… everyone thinks they’re good at it. I can assure you, at least when it comes to marketing, everyone is not.

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Topics: Market Research, Marketing Strategy

Making An Impact… A Chat With The MR Realities Podcast

Posted by Kristin Luck

Making An Impact… A Chat With The MR Realities Podcast

Looking for some tips and tricks you can use to increase your professional impact? Check out this podcast with my MR industry pals Dave McCaughan and Kevin Gray as we talk about the evolution of the market research industry and the new skills you need to drive real business impact.

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Topics: Market Research, Thought Leadership

A 5-Step Framework for Reinvention

Posted by Kristin Luck

A 5 Step Framework for Reinvention

So... you feel like you have a new business idea, product or service you want to pursue. Now what? You need a framework so you’re not going at a reinvention or pivot willy-nilly.

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Topics: Market Research, Marketing Strategy

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