Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

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Topics: Market Research, Thought Leadership

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

Posted by Kristin Luck

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

A few weeks ago, a Twitter connection of mine posted that she’d been at a Venture Capital event and one of the VC’s on a panel discussion openly stated that he didn’t invest in founders over the age of 40 because they “don’t have the stamina.” As you can imagine, that set the “twittersphere” on fire.

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Topics: Market Research, Growth Strategy

Why ResearchTech is the Next Big Thing in Your MarTech Stack

Posted by Kristin Luck

Why ResearchTech is the Next Big Thing in Your MarTech Stack

A few weeks ago I had the pleasure of co-presenting with Steve Mast, the Chief Innovation Officer of Methodify, on the subject of ResearchTech and how it fits into the MarTech stack. If you're looking for ways to future proof (and recession proof!) your business, this is a can't miss. Why?

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Topics: Market Research, Marketing Strategy

Marketing is Like Sex: Everyone Thinks They're Good at It

Posted by Kristin Luck

Marketing is Like Sex: Everyone Thinks They're Good at It

So it’s been said that marketing is like sex… everyone thinks they’re good at it. I can assure you, at least when it comes to marketing, everyone is not.

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Topics: Market Research, Marketing Strategy

Making An Impact… A Chat With The MR Realities Podcast

Posted by Kristin Luck

Making An Impact… A Chat With The MR Realities Podcast

Looking for some tips and tricks you can use to increase your professional impact? Check out this podcast with my MR industry pals Dave McCaughan and Kevin Gray as we talk about the evolution of the market research industry and the new skills you need to drive real business impact.

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Topics: Market Research, Thought Leadership

A 5-Step Framework for Reinvention

Posted by Kristin Luck

A 5 Step Framework for Reinvention

So... you feel like you have a new business idea, product or service you want to pursue. Now what? You need a framework so you’re not going at a reinvention or pivot willy-nilly.

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Topics: Market Research, Marketing Strategy

Planning a Career or Company Pivot? Here's Your CliffsNotes.

Posted by Kristin Luck

CliffNotes for your career or company pivot.

Somewhere along the way, you may have become convinced that stasis is safer than movement. Consistency feels comfortable; volatility is frightening. But, in this ever-changing world, we are constantly forced to reinvent ourselves and, in some cases, our businesses. And this reinvention process by very nature requires an entrepreneurial mindset. Constant reinvention requires the ability to drive a long-term vision, create opportunities for growth and foster new ecosystems. But how to actually DO it?

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Topics: Brand Strategy, Market Research, Thought Leadership

2019-2020 ESOMAR Council Elections

Posted by Kristin Luck

2019-2020 ESOMAR Council Elections

ESOMAR Members! As a two term ESOMAR Council Member, I am presenting myself as a candidate for Vice President for the 2019/2020 term.

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Topics: Market Research, Thought Leadership

How Setbacks Can Drive Growth

Posted by Kristin Luck

How Setbacks Can Drive Growth

Whether you’re an entrepreneur or an intrepreneur, one of the biggest determiners of success and, ultimately, growth, is how you respond to failures or setbacks.

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Topics: Market Research, Marketing Strategy, Thought Leadership

Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Posted by Kristin Luck

Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently, interact and market to consumers on many levels. Trends like mobile, passive data collection, artificial intelligence and machine learning have been consuming media attention in 2018— but there are even more innovate marketing and research methods we can glimpse in the pipeline.

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Topics: Market Research, Marketing Strategy, Thought Leadership

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