Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently, interact and market to consumers on many levels. Trends like mobile, passive data collection, artificial intelligence and machine learning have been consuming media attention in 2018— but there are even more innovate marketing and research methods we can glimpse in the pipeline.

Staying on top of the current trends and future predictions allows us to
maintain relevancy and drives innovation in marketing.

Join me as I talk to a few research industry luminaries about what’s new, what’s on the horizon and what exactly all this innovation means for marketers, the market research industry and the future of marketing.

Moderator:
Kristin Luck, Growth Strategist, Luck Collective

Panelists:
Eileen Campbell, Executive Chair & Founding Partner, Reid Campbell Group
Sean Case, Co-Founder and Co-CEO, Research for Good
Lisa Courtade, Department Head, Global Customer & Brand Insights, Merck & Co.