Profitability Lessons From the Pandemic

Profitability Lessons From the Pandemic

For many, the pandemic brought business impacts we’d rather forget. Lost revenue streams; shrinking teams; postponed projects and product launches and cancelled events, coupled with the reality of illness and loss, left permanent scars. However, as businesses start to reemerge, some more bruised than others, we need to pause and be honest about what we still need to and can fix. The cracks that presented themselves over the last few months point to near and long term areas of profitability improvement. Strong leaders will look across industries to identify strategies that can be applied to their own businesses. Luckily for you, we’ve done that leg work.

Read More

Topics: Marketing Strategy, Thought Leadership

Is Your Company Ready for a CFO?

Posted by Michael Pazzani

Is Your Company Ready for a CFO?

It's critical to have a financial lead and infrastructure that supports the size, goals, and challenges your business is facing.  Controller? Bookkeeper? Accounting Manager? Financial Analyst? CFO? What’s the difference? Should you hire internally or outsource externally? Full-time? Part-time?

To answer these questions, and because all organizations have different financial needs, it’s important to understand the differences among roles and match them to the needs of your business, currently, and in the future. Broadly speaking, financial roles can be separated into two simple categories: backward and forward looking.

Read More

Topics: Sales Strategy, Finance

Survival of the….Craftiest? 5 Behaviors of Firms That are Thriving

Posted by Kristin Luck

survival of the...craftiest?

For every story we hear about firms struggling to stay afloat during recessionary times, there’s a firm that is managing to survive and, in many cases, thrive. What’s their secret?

Read More

Topics: Product Marketing, Marketing Strategy, Growth Strategy

Podcasts and Vlogs and Webinars... Oh My!

Posted by Kristin Luck

Podcasts and Vlogs and Webinars... Oh My!

With most of the world still on lockdown, 2020 events cancelled and business travel at a near standstill, we are nearing unprecedented levels of video chats, webinars and podcasts.

Read More

Topics: Growth Strategy, Scale, Sales Strategy

5 Ways Commercial Leaders Are Getting Ahead

5 Ways Commercial Leaders Are Getting Ahead

There’s been a lot of debate around what’s differentiating companies that are faring well during the pandemic versus those that are struggling. Obviously products, offerings and the ability to pivot, if needed, play an important role in a company’s success, but commercial activities are critical too. We asked a few industry sales leaders to share what they’re doing to drive their teams’ success right now. Here’s what they’re up to:

Read More

Topics: Thought Leadership, Growth Strategy, Sales Strategy

3 Tips for Navigating a Flooded Talent Pool

3 Tips for Navigating a Flooded Talent Pool

A wave of new graduates and those affected by COVID layoffs, combined with companies in hiring freezes or slow playing their hiring cycles, equals a flooded talent market. Great news for companies who are still hiring, right? Maybe not.

Read More

Topics: Growth Strategy

Your 3 Step Guide to Pandemic Cash Flow Management

Posted by Michael Pazzani

Your 3 Step Guide to Pandemic Cash Flow Management

While small businesses are especially vulnerable to the financial impact of the coronavirus, organizations of all sizes are trying to stay on top of the changing economic landscape. Whether you’re battling beyond pandemic paralysis, or you’re arming yourself with information “just in case," here are 3 financial tips to help you manage cash flow:

Read More

Topics: Growth Strategy, Scale, Finance, Funding

Top Tips for Selling and Marketing Through a Pandemic

Posted by Kristin Luck

Top Tips for Selling and Marketing Through a Pandemic

If you’re flummoxed by how to sell or market through COVID-19, you’re not alone. That said, it doesn’t mean we should stop trying to figure it out. As with any major disruption, “business as usual” is likely to result in tone deaf outreach. I find that companies are in 1 of 3 modes right now.

Read More

Topics: Thought Leadership, Growth Strategy, Sales Strategy

Unearthing Profitability in Your Product Portfolio

Unearthing Profitability in Your Product Portfolio

If you’re on the hunt for additional profit, your current product portfolio may hold more treasure than you realize. Whether it’s identifying new buyer segments, increasing margins, identifying areas to leverage technology or identifying products primed for divesting, there may be a number of spots marked with an X on your product map. Here are 4 ways to optimize your current product portfolio:

Read More

Topics: Growth Strategy, Sales Strategy

3 Keys to Combating "Pandemic Paralysis"

Posted by Kristin Luck

3 Keys to Combating Pandemic Paralysis

This month we’re pivoting our focus to help those of you who are suffering from what is clearly “pandemic paralysis.” We are collectively in a time of “business unusual” which is causing a lot of uncertainty and business volatility.

Having helmed businesses that survived the dot com crash of 2001, and the massive economic downturn from 2007 - 2009, here are my three best pieces of advice to help you weather this pandemic storm.

Read More

Topics: Marketing Strategy, Growth Strategy

Scaled. 

Curated content for growth. 

Are you running a startup and ready to go beyond bootstrapping? Or is your business in crisis mode and you need help turning things around? Or maybe it’s just time to scale for acquisition and exit. We’ve been there, and there, and there too. We can help.

Subscribe Here:

Recent Posts