Why ResearchTech is the Next Big Thing in Your MarTech Stack

Posted by Kristin Luck on 2/20/19 8:30 AM
Kristin Luck
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Why ResearchTech is the Next Big Thing in Your MarTech Stack

A few weeks ago I had the pleasure of co-presenting with Steve Mast, the Chief Innovation Officer of Methodify, on the subject of ResearchTech and how it fits into the MarTech stack. If you're looking for ways to future proof (and recession proof!) your business, this is a can't miss. Why?

The need for research technology has never been more important. Business is moving faster than ever and brands are having a hard time getting timely and impactful feedback, leading to some of the most epic product launch and marketing failures of all time. Ads are missing their mark while customers expect you to know who they are and what they want. This then puts the pressure on researchers and marketers to get quality insights faster while working with smaller budgets. And that is a huge problem for brands.

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Everyone knows the customer experience matters, but now,
more than ever before, brands need to capture customer insights on a
constant basis to help steer their decisions in the right direction.

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Using research automation and innovative technologies, like video insight platform Voxpopme, to augment traditional research is helping brands get closer to their customers.

In this webinar recording, Steve and I will...

  • Explore why ResearchTech has been missing from MarTech solutions—until now—and will reveal the next big trends in ResearchTech helping brands nail their marketing.
  • Help you advise your marketing team on ResearchTech solutions that will help them create better customer experiences.

Watch the Webinar

Topics: Market Research, Marketing Strategy


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