---
title: Winning Product Marketing Strategy Tips
description: Are you putting your product's best foot forward? Check out these tips from Kristin Luck and other market research experts to boost your strategy!
image: https://blog.scalehouse.consulting/hubfs/blogs/20180406-winning-product-marketing-strategy-tips/winning-product-marketing-strategy-tips.jpg
---

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- [Our Approach](https://www.scalehouse.consulting/approach/) 
    - [What We Do](https://www.scalehouse.consulting/what-we-do/)
    - [Who We Serve](https://www.scalehouse.consulting/who-we-serve/)
    - [The Consortium](https://www.scalehouse.consulting/the-consortium/)
- [Testimonials](https://www.scalehouse.consulting/proven-growth-strategies-clients-say/)
- [Team](https://www.scalehouse.consulting/scalehouse-team/)
- Scribblings 
    - [Blog](https://blog.scalehouse.consulting/)
    - [eBooks](https://www.scalehouse.consulting/ebooks/)
    - [Speaking](https://www.scalehouse.consulting/speaking/)
- [Press](https://www.scalehouse.consulting/press/)
- [Contact](https://www.scalehouse.consulting/connect/)

# Winning Product Marketing Strategy Tips

![](https://blog.scalehouse.consulting/hubfs/blogs/2016/20160808-confession-of-a-serial-storyteller-the-sequel/20160808-confession-of-a-serial-storyteller-the-sequel.jpg) Kristin Luck

**![Winning Product Marketing Strategy Tips](https://blog.scalehouse.consulting/hs-fs/hubfs/blogs/20180406-winning-product-marketing-strategy-tips/winning-product-marketing-strategy-tips.jpg?width=1200&height=630&name=winning-product-marketing-strategy-tips.jpg)**

**Going to market with a new product or service?** It certainly isn't getting any easier to cut through competitive marketing clutter, and the time crunch you feel - it's a real thing.   
**Need to know what is a fad to disregard and what is an important trend worthy of your attention?** Fast changing consumer trends require timely research and analysis.

> [![Tweet This!](https://blog.scalehouse.consulting/hs-fs/hubfs/blogs/generic-graphics/tweet-line-top.png?width=1200&height=108&name=tweet-line-top.png)](https://ctt.ec/PcAge)

**[Research, and specifically marketing research, is THE key building block of a successful product marketing strategy.](https://ctt.ec/PcAge)**

> [![Tweet This!](https://blog.scalehouse.consulting/hs-fs/hubfs/blogs/generic-graphics/tweet-line-bottom.png?width=1200&height=108&name=tweet-line-bottom.png)](https://ctt.ec/PcAge)

**Curious about how long before a product launch you should start your marketing campaign?** Reactionary marketing can be a waste of time and money.

Whether you're an old pro at bringing new products and services to market or you have your first launch in queue, you can get loads of expert advice all in one article: [51 Experts Share the Most Effective Tips for a Successful Product Marketing Strategy in 2018.](https://shanebarker.com/blog/product-marketing-strategy/)

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