Kristin Luck

Kristin Luck
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Key Drivers of Investment and M&A Activity in Market Research

Posted by Kristin Luck

Key Drivers of Investment and M&A Activity in Market Research

At ESOMAR Congress in September we hosted a main stage panel discussion with industry leaders driving M&A activity in the marketing insights and technology vertical on “Key Drivers of Investment and M&A Activity in Market Research.”

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Topics: Market Research, Thought Leadership, Growth Strategy

The 'Other' Type of Exit: Succession Planning

Posted by Kristin Luck

The 'Other' Type of Exit: Succession Planning

At ScaleHouse we spend a lot of time working with founders on exit strategies that are focused on selling to a strategic buyer or private equity firm. But what if you’re a CEO looking to exit while still desiring the company to run in perpetuity? Or you’re looking to give up control of the day-to-day so you can focus on contributing to the business in a different way?

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Topics: Growth Strategy, Scale

Podcast: The New Rules of Growth

Posted by Kristin Luck

Podcast: The New Rules of Growth

It seems a new business book with tips and tricks for scaling growth is released on a weekly basis. Given the constant influx of business content, it can be difficult to know what is actual field-tested advice that works, and what is a potential distraction.

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Topics: Growth Strategy, Scale

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

Posted by Kristin Luck

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

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Topics: Lead Generation, Sales Strategy

Five Tips for Maximizing Conferences and Events

Posted by Kristin Luck

Five Tips for Maximizing Conferences and Events

September marks the beginning of the Q3/4 trade show season. Even if you’ve already read our previous post on this subject, it deserves revisiting before you hit the road with a big event investment.

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Topics: Marketing Strategy, Growth Strategy

Podcast: Growing and Scaling Agencies

Posted by Kristin Luck

Podcast: Growing and Scaling Agencies

Running an agency, regardless of the type, requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But what if your ambitions are loftier than simply survival or running a lifestyle business? What if you want to grow your agency and achieve some scale so that you can exit with a high valuation?  That's a challenge that a lot of agency owners tackle and with varying degrees of success.

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Topics: Growth Strategy, Scale

3 Professional (and 3 Personal) Tips to Plan for Growth

Posted by Kristin Luck

Three Professional (and Three Personal) Tips to Plan for Growth

Invariably there are a few “holiday” months out of every year where business slows and you have a chance to catch your breath. 

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Topics: Brand Strategy, Growth Strategy

Sales & Marketing Teams... Friends or Foes?

Posted by Kristin Luck

Sales & Marketing Teams... Friends or Foes?

There are countless articles, blogs and podcasts decrying the importance of sales and marketing team alignment, and the negative impact on revenues when these efforts aren’t aligned. Misalignment between sales and marketing can cost companies 10% or more of annual revenue.

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Topics: Growth Strategy, Scale, Sales Strategy

Myth Busters: Consulting Doesn’t Scale

Posted by Kristin Luck

Myth: Consulting doesn't scale

This is one myth that may be tough to bust. Consulting inherently does not scale. It’s a one to one ratio. But like all good business models, consultancies can EVOLVE. As much as I’ve loved working solo, I also really love collaboration.

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Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

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Topics: Market Research, Thought Leadership

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