Kristin Luck

Kristin Luck
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3 Keys to Combating "Pandemic Paralysis"

Posted by Kristin Luck

3 Keys to Combating Pandemic Paralysis

This month we’re pivoting our focus to help those of you who are suffering from what is clearly “pandemic paralysis.” We are collectively in a time of “business unusual” which is causing a lot of uncertainty and business volatility.

Having helmed businesses that survived the dot com crash of 2001, and the massive economic downturn from 2007 - 2009, here are my three best pieces of advice to help you weather this pandemic storm.

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Topics: Marketing Strategy, Growth Strategy

Self Love (not that kind) for the Road Warrior

Posted by Kristin Luck

Self Love (not that kind) for the Road Warrior

As we roll into Spring conference season, New Year’s resolutions often go out the window... hijacked by time zone changes, cocktail hours, and conference programs that are jammed from early in the morning to late in the night.

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Topics: Thought Leadership

Relationship Management: The Top 3 Ways Founders Can Show Investors Some Love

Posted by Kristin Luck

Relationship Management: The Top 3 Ways Founders Can Show Investors Some Love

One of the most important relationships for a founder, and at times the most tenuous, is the one with their investors. Whether you’ve raised money from friends and family, angel investors, or a Venture fund, here are our top three strategies for building and maintaining strong relationships.

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Topics: Growth Strategy, Scale

Perfecting Your Pitch Deck: The Only 10 Slides You Need

Posted by Kristin Luck

Perfecting Your Pitch Deck: The Only 10 Slides You Need

Whether you’re an entrepreneur going out to look for funding in Q1 or a sales person looking to drive higher conversion rates in 2020, pitch decks are paramount to whether you close a round or a sale. Here are our top tips for successful pitching.

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Topics: Growth Strategy

Key Valuation Triggers: 4 Areas to Focus on in 2020

Posted by Kristin Luck

Key Valuation Triggers: 4 Areas to Focus on in 2020

The number one question posed to us at ScaleHouse by the founders and executive teams we work with is “what is my company worth?” Although we can estimate valuation ranges through methods like discounted cash flow, comparable company and precedent transaction analysis, what a company may be worth (and to whom!) is highly nuanced. Markets and buyers are in constant flux. Rather than worrying about the valuation of your business today, we encourage firms to focus on growth via the following four strategies that historically drive higher valuations, regardless of market fluctuations.

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Topics: Growth Strategy

Is Your Poor Prospecting Turning You Into a Sales Cliché? The 5 Cardinal Sins of Prospecting

Posted by Kristin Luck

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

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Topics: Lead Generation, Sales Strategy

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

Posted by Kristin Luck

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

I’ve read a fair number of articles on growth over the course of my career and I can tell you, firsthand, how easy it is to get distracted by the newest, shiniest bauble of advice. Just like the latest tech device or a cool new app, it’s easy to grab on to new ideas and hope for the best— without really having an understanding of how impactful a new strategy or tip or trick might truly be.

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Topics: Marketing Strategy, Thought Leadership

7 Events / 4 Continents / 3 Key Takeaways

Posted by Kristin Luck

7 Events / 4 Continents / 3 Key Takeaways

In the past 60 days I’ve spoken at events in Edinburgh, Denver, Mexico City, London, Bucharest. Lisbon and Los Angeles. As with every conference, the days are filled with networking opportunities and endless vendor pitches for new products and services. So how to cut through the clutter? 

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Topics: Marketing Strategy, Sales Strategy

Qualtrics Master Session: The Marriage of Information and Inspiration

Posted by Kristin Luck

Qualtrics Master Session: The Marriage of Information and Inspiration

Last month I was lucky enough to spend the day with the Qualtrics team in Provo, Utah, videotaping a Master Session on optimizing brand experience.

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Topics: Market Research, Marketing Strategy, Growth Strategy

Key Drivers of Investment and M&A Activity in Market Research

Posted by Kristin Luck

Key Drivers of Investment and M&A Activity in Market Research

At ESOMAR Congress in September we hosted a main stage panel discussion with industry leaders driving M&A activity in the marketing insights and technology vertical on “Key Drivers of Investment and M&A Activity in Market Research.”

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Topics: Market Research, Thought Leadership, Growth Strategy

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Curated content for growth. 

Are you running a startup and ready to go beyond bootstrapping? Or is your business in crisis mode and you need help turning things around? Or maybe it’s just time to scale for acquisition and exit. We’ve been there, and there, and there too. We can help.

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