Kristin Luck

Kristin Luck
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Why an economic downturn is the perfect time for…..

Posted by Kristin Luck

An Econominc Downturn is the Perfect Time For

Whether you’re thriving or just focused on surviving in business in these tumultuous times, there are a few key activities you should consider:

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Topics: Marketing Strategy, Thought Leadership, Growth Strategy

Survival of the….Craftiest? 5 Behaviors of Firms That are Thriving

Posted by Kristin Luck

survival of the...craftiest?

For every story we hear about firms struggling to stay afloat during recessionary times, there’s a firm that is managing to survive and, in many cases, thrive. What’s their secret?

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Topics: Product Marketing, Marketing Strategy, Growth Strategy

Podcasts and Vlogs and Webinars... Oh My!

Posted by Kristin Luck

Podcasts and Vlogs and Webinars... Oh My!

With most of the world still on lockdown, 2020 events cancelled and business travel at a near standstill, we are nearing unprecedented levels of video chats, webinars and podcasts.

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Topics: Growth Strategy, Scale, Sales Strategy

Top Tips for Selling and Marketing Through a Pandemic

Posted by Kristin Luck

Top Tips for Selling and Marketing Through a Pandemic

If you’re flummoxed by how to sell or market through COVID-19, you’re not alone. That said, it doesn’t mean we should stop trying to figure it out. As with any major disruption, “business as usual” is likely to result in tone deaf outreach. I find that companies are in 1 of 3 modes right now.

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Topics: Thought Leadership, Growth Strategy, Sales Strategy

3 Keys to Combating "Pandemic Paralysis"

Posted by Kristin Luck

3 Keys to Combating Pandemic Paralysis

This month we’re pivoting our focus to help those of you who are suffering from what is clearly “pandemic paralysis.” We are collectively in a time of “business unusual” which is causing a lot of uncertainty and business volatility.

Having helmed businesses that survived the dot com crash of 2001, and the massive economic downturn from 2007 - 2009, here are my three best pieces of advice to help you weather this pandemic storm.

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Topics: Marketing Strategy, Growth Strategy

Self Love (not that kind) for the Road Warrior

Posted by Kristin Luck

Self Love (not that kind) for the Road Warrior

As we roll into Spring conference season, New Year’s resolutions often go out the window... hijacked by time zone changes, cocktail hours, and conference programs that are jammed from early in the morning to late in the night.

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Topics: Thought Leadership

Relationship Management: The Top 3 Ways Founders Can Show Investors Some Love

Posted by Kristin Luck

Relationship Management: The Top 3 Ways Founders Can Show Investors Some Love

One of the most important relationships for a founder, and at times the most tenuous, is the one with their investors. Whether you’ve raised money from friends and family, angel investors, or a Venture fund, here are our top three strategies for building and maintaining strong relationships.

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Topics: Growth Strategy, Scale

Perfecting Your Pitch Deck: The Only 10 Slides You Need

Posted by Kristin Luck

Perfecting Your Pitch Deck: The Only 10 Slides You Need

Whether you’re an entrepreneur going out to look for funding in Q1 or a sales person looking to drive higher conversion rates in 2020, pitch decks are paramount to whether you close a round or a sale. Here are our top tips for successful pitching.

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Topics: Growth Strategy

Key Valuation Triggers: 4 Areas to Focus on in 2020

Posted by Kristin Luck

Key Valuation Triggers: 4 Areas to Focus on in 2020

The number one question posed to us at ScaleHouse by the founders and executive teams we work with is “what is my company worth?” Although we can estimate valuation ranges through methods like discounted cash flow, comparable company and precedent transaction analysis, what a company may be worth (and to whom!) is highly nuanced. Markets and buyers are in constant flux. Rather than worrying about the valuation of your business today, we encourage firms to focus on growth via the following four strategies that historically drive higher valuations, regardless of market fluctuations.

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Topics: Growth Strategy

Is Your Poor Prospecting Turning You Into a Sales Cliché? The 5 Cardinal Sins of Prospecting

Posted by Kristin Luck

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

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Topics: Lead Generation, Sales Strategy

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