Kristin Luck

Kristin Luck
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Three Strategies to Ensure You Stop Planning and Start Doing

Posted by Kristin Luck

Three Strategies to Ensure You Stop Planning and Start Doing

One of my favorite quotes is from Nolan Bushnell who said “the true entrepreneur is a doer, not a dreamer”. Bushnell knows a thing or two about the difference between dreaming and doing: He founded Atari in the ’70s and is considered one of the founding fathers of the video game industry…before going on to start the Chuck E Cheese pizza chain.

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Topics: Marketing Strategy, Growth Strategy, Sales Strategy

Why It's Never Too Late to Learn New Things

Posted by Kristin Luck

Why its Not Too Late to Learn New Skills

Back in 2019, Wharton’s J. Daniel Kim published research that the average age of the most successful entrepreneurs is…..45. This bucks the long-held belief that to be an entrepreneur (or at least a successful one), you need to start a firm in your teens or 20’s– and because the stories of entrepreneurs like Mark Zuckerberg and Bill Gates get so much media attention, it’s easy to think of their stories as the norm rather than as the exception.

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Topics: Thought Leadership, Growth Strategy

Double Down on S&M (uhhh…..sales and marketing!)

Posted by Kristin Luck

Double Down on Sales and Marketing

Back in April we published a blog with our top tips for selling and marketing in a pandemic. Seven months later, with COVID surging again around the world, we’re doubling down on our previous advice.

It’s tougher than ever to land new clients, whether you’re in a services business, a technology business, or you do a little of both. The truth is, when there’s massive disruption from external forces (in this case a virus that just keeps on kicking), it becomes more challenging to get buyers to adopt new ways of doing things, or working with untested (at least by themselves) technology and/or services.

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Topics: Marketing Strategy, Sales Strategy

All the Employee (Engagement) Feels

Posted by Kristin Luck

all-the-employee-engagement-feels

Well, here we are; Q4 2020. When staff first started to work from home in Q1 (depending on where you are in the world), it’s unlikely many of us imagined we’d still be managing an almost entirely remote staff today.

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Topics: Thought Leadership, Leadership

The Case for Narrative Intelligence

Posted by Kristin Luck

the-case-for-narrative-intelligence

Late last week Christina Blacken (Founder of The NewQuo.com) kindly shared with me a paper she’d authored titled “Change the Status Quo Through Your Narrative Intelligence”. What’s “narrative intelligence”? Blacken writes “it is the ability to leverage the psychological power of story to change behavior and inspire action.”

If you’ve spent any time in the marketing research or marketing performance sector (where I still spend a good chunk of my consulting hours), storytelling is paramount to delivering truly meaningful insights. Yet management teams seem to largely rely on traditional leadership practices, or as Blacken notes in her paper, those driven by “fear driven narratives around money, success, identity and leadership.”

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Topics: Thought Leadership, Leadership

3 Tips for Annual Planning….When You Don’t Know What to Plan For

Posted by Kristin Luck

annual-planning-tips-scalehouse

With so much uncertainty surrounding us (pandemics, elections, trade wars…even murder hornets), it’s easy to get caught up in what feels like day to day survival and forego annual planning. That said, when it feels impossible to plan for the future it becomes even more important to ensure you have guiding objectives and strategies linking the company’s future to the present day.

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Topics: Growth Strategy, Sales Strategy

4 Tactics to Kick-start Your Personal Brand

Posted by Kristin Luck

4 Tactics to Kick-start Your Personal Brand

With nearly record levels of unemployment globally and an ultra-competitive business marketplace, a strong personal brand can you set you, or your company, apart. Unfortunately, for many, a personal brand is often perceived as something only ownable by industry luminaries, or only worth focusing on once a certain career level has been achieved. So, what to do if you’ve under invested in the creation of it?

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Topics: Brand Strategy, Thought Leadership

Fractional What? Scaling Your C-Suite on the Cheap

Posted by Kristin Luck

Scaling-your-c-suite-on-the-cheap

We’re doing a lot of scenario planning these days for risk adverse firms that are looking to scale in a business climate that is still experiencing volatility and uncertainty. Although we’re seeing increased hiring for mid-level roles, often times C-level roles (even those desperately needed) go unfilled due to overhead cost concerns.

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Topics: Growth Strategy, Scale

Sales Reimagined: Working the Virtual Conference Circuit

Posted by Kristin Luck

Sales Reimagined - Working the Virtual Conference Circuit

Despite advice to the contrary, most organizations rely heavily on in person events to drive sales activity, which has left many adrift in a sea of cancelled events and online event pivots. How do sales teams, accustomed to in person sales, network and drive lead generation in an event with no opportunity to interact with prospective buyers face to face?

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Topics: Marketing Strategy, Lead Generation, Sales Strategy

Your "Season of Growth" Reading List

Posted by Kristin Luck

Your Season of Growth Reading List

With travel at a standstill for most of the world, most vacations are turning into “staycations”. Regardless of how you’re spending your downtime this year, at ScaleHouse we’re advocates for continuous learning. Here are some of our favorite business reads that you can sprinkle in between murder mysteries (or the book genre of your pick!).

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Topics: Thought Leadership, Growth Strategy, Scale

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