Kristin Luck

Kristin Luck
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Growth Champion or Loose Cannon?

Posted by Kristin Luck

Growth Champion or Loose Cannon?

I’ve worked with all kinds of CEO’s and C-level teams since launching ScaleHouse in 2015. Some were amazing sales leaders and understood how to engage and convert high value prospects. Others….not so much. Although I often encourage the C-suite to get involved in sales and marketing activities, in truth this strategy can either drive, or kill, deals.

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Topics: Growth Strategy

How to Create a Listening Ecosystem

Posted by Kristin Luck

How to Create a Listening Ecosystem-1

It’s easy, in the more senior stages of your career, to fall victim to the fallacy that you know more than you really do. I wrote about this common mistake in a February 2021 blog post where I highlighted a podcast featuring Professor Adam Grant called “The Easiest Person to Fool”.

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Topics: Thought Leadership

ESOMAR Member? This blog's for you!

Posted by Kristin Luck

kristin-luck-for-esomar-president

ESOMAR member, Priscilla McKinney, the Founder and CEO of Little Bird Marketing was kind enough to have me on her podcast last week to talk about my candidacy for ESOMAR President.

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Topics: Market Research, Leadership

Resource Constrained? 5 Hacks to Change Your Growth Trajectory

Posted by Kristin Luck

5 Hacks to Change Your Growth Trajectory_ScaleHouse

Although there are over 100,000 results on Amazon if you type in “business growth book”, one of my top growth reads is from Tiffani Bova, Global Growth Evangelist for Salesforce and her 2018 book “Growth IQ”.

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Topics: Growth Strategy

Accelerating a Research Revolution

Posted by Kristin Luck

Accelerating a Research Revolution_ScaleHouse

For those of you in the market research, marketing technology or marketing services sector, the abrupt impact of the pandemic on the overall economy brought these combined industries to a near standstill for a period of time in early 2020. That said, we remain a nearly $80B industry.

Although ESOMAR, the global business community for insights and data, originally predicted up to a 30% downturn in research revenues, a stronger third and fourth quarter than predicted (particularly among tech and digital businesses) have generated current indicators of an overall 6% decline, with the industry not returning to 2019 turnover levels again until 2022.

Although the definitive impact is still yet to be seen, what CAN be confirmed by both forecasts and industry experts’ perspectives is that the pandemic is fueling the industry’s revolution, serving as an accelerator to the dynamic shifts we were already seeing – the increasing divide between digital or technology focused segments and the established market research segments.

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Topics: Market Research

The Easiest Person to Fool

Posted by Kristin Luck

The Easiest Person to Fool_ScaleHouse

Physicist Richard Feynman once said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.” One way we fool ourselves is by imagining we know more than we do; we think we are experts in subjects that we are in fact, not.

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Topics: Thought Leadership

Three Strategies to Ensure You Stop Planning and Start Doing

Posted by Kristin Luck

Three Strategies to Ensure You Stop Planning and Start Doing

One of my favorite quotes is from Nolan Bushnell who said “the true entrepreneur is a doer, not a dreamer”. Bushnell knows a thing or two about the difference between dreaming and doing: He founded Atari in the ’70s and is considered one of the founding fathers of the video game industry…before going on to start the Chuck E Cheese pizza chain.

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Topics: Marketing Strategy, Growth Strategy, Sales Strategy

Why It's Never Too Late to Learn New Things

Posted by Kristin Luck

Why its Not Too Late to Learn New Skills

Back in 2019, Wharton’s J. Daniel Kim published research that the average age of the most successful entrepreneurs is…..45. This bucks the long-held belief that to be an entrepreneur (or at least a successful one), you need to start a firm in your teens or 20’s– and because the stories of entrepreneurs like Mark Zuckerberg and Bill Gates get so much media attention, it’s easy to think of their stories as the norm rather than as the exception.

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Topics: Thought Leadership, Growth Strategy

Double Down on S&M (uhhh…..sales and marketing!)

Posted by Kristin Luck

Double Down on Sales and Marketing

Back in April we published a blog with our top tips for selling and marketing in a pandemic. Seven months later, with COVID surging again around the world, we’re doubling down on our previous advice.

It’s tougher than ever to land new clients, whether you’re in a services business, a technology business, or you do a little of both. The truth is, when there’s massive disruption from external forces (in this case a virus that just keeps on kicking), it becomes more challenging to get buyers to adopt new ways of doing things, or working with untested (at least by themselves) technology and/or services.

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Topics: Marketing Strategy, Sales Strategy

All the Employee (Engagement) Feels

Posted by Kristin Luck

all-the-employee-engagement-feels

Well, here we are; Q4 2020. When staff first started to work from home in Q1 (depending on where you are in the world), it’s unlikely many of us imagined we’d still be managing an almost entirely remote staff today.

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Topics: Thought Leadership, Leadership

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