Kristin Luck

Kristin Luck
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Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

Posted by Kristin Luck

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

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Topics: Lead Generation, Sales Strategy

Five Tips for Maximizing Conferences and Events

Posted by Kristin Luck

Five Tips for Maximizing Conferences and Events

September marks the beginning of the Q3/4 trade show season. Even if you’ve already read our previous post on this subject, it deserves revisiting before you hit the road with a big event investment.

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Topics: Marketing Strategy, Growth Strategy

Podcast: Growing and Scaling Agencies

Posted by Kristin Luck

Podcast: Growing and Scaling Agencies

Running an agency, regardless of the type, requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But what if your ambitions are loftier than simply survival or running a lifestyle business? What if you want to grow your agency and achieve some scale so that you can exit with a high valuation?  That's a challenge that a lot of agency owners tackle and with varying degrees of success.

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Topics: Growth Strategy, Scale

3 Professional (and 3 Personal) Tips to Plan for Growth

Posted by Kristin Luck

Three Professional (and Three Personal) Tips to Plan for Growth

Invariably there are a few “holiday” months out of every year where business slows and you have a chance to catch your breath. 

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Topics: Brand Strategy, Growth Strategy

Sales & Marketing Teams... Friends or Foes?

Posted by Kristin Luck

Sales & Marketing Teams... Friends or Foes?

There are countless articles, blogs and podcasts decrying the importance of sales and marketing team alignment, and the negative impact on revenues when these efforts aren’t aligned. Misalignment between sales and marketing can cost companies 10% or more of annual revenue.

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Topics: Growth Strategy, Scale, Sales Strategy

Myth Busters: Consulting Doesn’t Scale

Posted by Kristin Luck

Myth: Consulting doesn't scale

This is one myth that may be tough to bust. Consulting inherently does not scale. It’s a one to one ratio. But like all good business models, consultancies can EVOLVE. As much as I’ve loved working solo, I also really love collaboration.

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Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

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Topics: Market Research, Thought Leadership

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

Posted by Kristin Luck

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

A few weeks ago, a Twitter connection of mine posted that she’d been at a Venture Capital event and one of the VC’s on a panel discussion openly stated that he didn’t invest in founders over the age of 40 because they “don’t have the stamina.” As you can imagine, that set the “twittersphere” on fire.

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Topics: Market Research, Growth Strategy

Why ResearchTech is the Next Big Thing in Your MarTech Stack

Posted by Kristin Luck

Why ResearchTech is the Next Big Thing in Your MarTech Stack

A few weeks ago I had the pleasure of co-presenting with Steve Mast, the Chief Innovation Officer of Methodify, on the subject of ResearchTech and how it fits into the MarTech stack. If you're looking for ways to future proof (and recession proof!) your business, this is a can't miss. Why?

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Topics: Market Research, Marketing Strategy

3 Steps To Get Your Business House in Order

Posted by Kristin Luck

3 Steps To Get Your Business House in Order

Although we like to think of starting a business as an intentional practice, for many founders, it’s quite the opposite. Often times, founders fall into a new business idea and excitedly plow ahead with it, taking on business partners or key employees and verbally agreeing to sort out the legal and financial partnership components somewhere down the line. Unfortunately, these types of loose business agreements often wreak havoc on partnerships. Why? Because, as a wise business advisor once told me, “money makes people do crazy shit.” Learn from my mistakes... get your business and partnership structure documented - in writing.

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Topics: Thought Leadership

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Curated content for growth. 

Are you running a startup and ready to go beyond bootstrapping? Or is your business in crisis mode and you need help turning things around? Or maybe it’s just time to scale for acquisition and exit. We’ve been there, and there, and there too. We can help.

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