With nearly record levels of unemployment globally and an ultra-competitive business marketplace, a strong personal brand can you set you, or your company, apart. Unfortunately, for many, a personal brand is often perceived as something only ownable by industry luminaries, or only worth focusing on once a certain career level has been achieved. So, what to do if you’ve under invested in the creation of it?
Recent Posts
We’re doing a lot of scenario planning these days for risk adverse firms that are looking to scale in a business climate that is still experiencing volatility and uncertainty. Although we’re seeing increased hiring for mid-level roles, often times C-level roles (even those desperately needed) go unfilled due to overhead cost concerns.
Topics: Growth Strategy, Scale
Despite advice to the contrary, most organizations rely heavily on in person events to drive sales activity, which has left many adrift in a sea of cancelled events and online event pivots. How do sales teams, accustomed to in person sales, network and drive lead generation in an event with no opportunity to interact with prospective buyers face to face?
Topics: Marketing Strategy, Lead Generation, Sales Strategy
With travel at a standstill for most of the world, most vacations are turning into “staycations”. Regardless of how you’re spending your downtime this year, at ScaleHouse we’re advocates for continuous learning. Here are some of our favorite business reads that you can sprinkle in between murder mysteries (or the book genre of your pick!).
Topics: Thought Leadership, Growth Strategy, Scale
Whether you’re thriving or just focused on surviving in business in these tumultuous times, there are a few key activities you should consider:
Topics: Marketing Strategy, Thought Leadership, Growth Strategy
For every story we hear about firms struggling to stay afloat during recessionary times, there’s a firm that is managing to survive and, in many cases, thrive. What’s their secret?
Topics: Product Marketing, Marketing Strategy, Growth Strategy
With most of the world still on lockdown, 2020 events cancelled and business travel at a near standstill, we are nearing unprecedented levels of video chats, webinars and podcasts.
Topics: Growth Strategy, Scale, Sales Strategy
If you’re flummoxed by how to sell or market through COVID-19, you’re not alone. That said, it doesn’t mean we should stop trying to figure it out. As with any major disruption, “business as usual” is likely to result in tone deaf outreach. I find that companies are in 1 of 3 modes right now.
Topics: Thought Leadership, Growth Strategy, Sales Strategy
This month we’re pivoting our focus to help those of you who are suffering from what is clearly “pandemic paralysis.” We are collectively in a time of “business unusual” which is causing a lot of uncertainty and business volatility.
Having helmed businesses that survived the dot com crash of 2001, and the massive economic downturn from 2007 - 2009, here are my three best pieces of advice to help you weather this pandemic storm.
Topics: Marketing Strategy, Growth Strategy
As we roll into Spring conference season, New Year’s resolutions often go out the window... hijacked by time zone changes, cocktail hours, and conference programs that are jammed from early in the morning to late in the night.
Topics: Thought Leadership