Kristin Luck

Kristin Luck
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Key Valuation Triggers: 4 Areas to Focus on in 2020

Posted by Kristin Luck

Key Valuation Triggers: 4 Areas to Focus on in 2020

The number one question posed to us at ScaleHouse by the founders and executive teams we work with is “what is my company worth?” Although we can estimate valuation ranges through methods like discounted cash flow, comparable company and precedent transaction analysis, what a company may be worth (and to whom!) is highly nuanced. Markets and buyers are in constant flux. Rather than worrying about the valuation of your business today, we encourage firms to focus on growth via the following four strategies that historically drive higher valuations, regardless of market fluctuations.

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Topics: Growth Strategy

Is Your Poor Prospecting Turning You Into a Sales Cliché? The 5 Cardinal Sins of Prospecting

Posted by Kristin Luck

Is Your Poor Prospecting Turning You Into a Sales Cliché? The Five Cardinal Sins of Prospecting

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Topics: Lead Generation, Sales Strategy

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

Posted by Kristin Luck

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

I’ve read a fair number of articles on growth over the course of my career and I can tell you, firsthand, how easy it is to get distracted by the newest, shiniest bauble of advice. Just like the latest tech device or a cool new app, it’s easy to grab on to new ideas and hope for the best— without really having an understanding of how impactful a new strategy or tip or trick might truly be.

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Topics: Marketing Strategy, Thought Leadership

7 Events / 4 Continents / 3 Key Takeaways

Posted by Kristin Luck

7 Events / 4 Continents / 3 Key Takeaways

In the past 60 days I’ve spoken at events in Edinburgh, Denver, Mexico City, London, Bucharest. Lisbon and Los Angeles. As with every conference, the days are filled with networking opportunities and endless vendor pitches for new products and services. So how to cut through the clutter? 

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Topics: Marketing Strategy, Sales Strategy

Qualtrics Master Session: The Marriage of Information and Inspiration

Posted by Kristin Luck

Qualtrics Master Session: The Marriage of Information and Inspiration

Last month I was lucky enough to spend the day with the Qualtrics team in Provo, Utah, videotaping a Master Session on optimizing brand experience.

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Topics: Market Research, Marketing Strategy, Growth Strategy

Key Drivers of Investment and M&A Activity in Market Research

Posted by Kristin Luck

Key Drivers of Investment and M&A Activity in Market Research

At ESOMAR Congress in September we hosted a main stage panel discussion with industry leaders driving M&A activity in the marketing insights and technology vertical on “Key Drivers of Investment and M&A Activity in Market Research.”

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Topics: Market Research, Thought Leadership, Growth Strategy

The 'Other' Type of Exit: Succession Planning

Posted by Kristin Luck

The 'Other' Type of Exit: Succession Planning

At ScaleHouse we spend a lot of time working with founders on exit strategies that are focused on selling to a strategic buyer or private equity firm. But what if you’re a CEO looking to exit while still desiring the company to run in perpetuity? Or you’re looking to give up control of the day-to-day so you can focus on contributing to the business in a different way?

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Topics: Growth Strategy, Scale

Podcast: The New Rules of Growth

Posted by Kristin Luck

Podcast: The New Rules of Growth

It seems a new business book with tips and tricks for scaling growth is released on a weekly basis. Given the constant influx of business content, it can be difficult to know what is actual field-tested advice that works, and what is a potential distraction.

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Topics: Growth Strategy, Scale

Five Tips for Maximizing Conferences and Events

Posted by Kristin Luck

Five Tips for Maximizing Conferences and Events

September marks the beginning of the Q3/4 trade show season. Even if you’ve already read our previous post on this subject, it deserves revisiting before you hit the road with a big event investment.

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Topics: Marketing Strategy, Growth Strategy

Podcast: Growing and Scaling Agencies

Posted by Kristin Luck

Podcast: Growing and Scaling Agencies

Running an agency, regardless of the type, requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But what if your ambitions are loftier than simply survival or running a lifestyle business? What if you want to grow your agency and achieve some scale so that you can exit with a high valuation?  That's a challenge that a lot of agency owners tackle and with varying degrees of success.

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Topics: Growth Strategy, Scale

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