Trade shows and events are typically one of the...
Kristin Luck
November: The Perfect Time to Begin Strategic Planning for 2025
As we close out the first month of Q4, it's the ideal time to start thinking about your strategic planning—not the plan itself just yet, but the plan...
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Kristin Luck
Building a Customer-Centric Marketing Practice
Most growth-focused businesses have processes in...
Kristin Luck
Trends and Innovations In Marketing and Research: Industry Pros Weigh In
Trying to envision what’s on the horizon in 2019...
Kristin Luck
Defensibility... What is Your Competitive Moat?
When I work with early-stage companies, I often...
Kristin Luck
Your Strategic Planning Process Needs a Plan
It's a good time to start thinking about your...
Kristin Luck
Sales Is King Podcast: The Sales vs. Marketing Showdown
Scaling sales is the number one challenge most...
Kristin Luck
Is Your Poor Prospecting Turning You Into a Sales Cliché? The 4 Cardinal Sins of Prospecting
I went on my first true sales call in 2000. It...