Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect.
Loyalty360 caught up with Kristin Luck, who is an adviser at Virtual Incentives, to learn more about her views in this and other areas connected to customer loyalty.
Technology is such a critical, yet rapidly moving piece of today’s customer loyalty puzzle. It’s often challenging for brands to stay on top of all of this, yet it is crucial for their respective loyalty programs/customer experience initiatives. Can you talk about how you view the future of technology from a customer engagement perspective and how loyalty marketers can best keep pace with all of these innovative developments?