Market Research: A Founder's Secret Superpower

Having spent the first two decades of my career as a marketing research technology entrepreneur, the importance of research in guiding strategic planning and growth is not lost on me. Ironically, research is commonly overlooked when entrepreneurs are seeking funding for growth.

According to the US Small Business Administration (SBA), there’s a 50% chance a business will fail in its first five years. So what can entrepreneurs do to maximize the chances that their businesses will succeed?

My clients can attest to the power of market research as a success strategy. 

Not only does research serve to ensure you have a robust business plan,
it also validates your go to market positioning and strategy for potential investors.

Read more about how research can ensure early stage business success in my article, “Market Research: A Founder's Secret Superpower”, which was recently published on VC-List.