---
title: Measurement Trends For 2016
description: The New Year is upon us, and with it, a rash of predictions about what the next 12 months will bring for the research industry, often with little accuracy. I was relieved to see that no industry analysts predicted 2016 to be the “year of mobile”….again.
---

[![ScaleHouse Logo](https://blog.scalehouse.consulting/hs-fs/hubfs/raw_assets/public/Scalehouse_June2022/images/new.png?width=167&height=127&name=new.png "ScaleHouse Logo")](https://www.scalehouse.consulting/)

- [Our Approach](https://www.scalehouse.consulting/approach/) 
    - [What We Do](https://www.scalehouse.consulting/what-we-do/)
    - [Who We Serve](https://www.scalehouse.consulting/who-we-serve/)
    - [The Consortium](https://www.scalehouse.consulting/the-consortium/)
- [Testimonials](https://www.scalehouse.consulting/proven-growth-strategies-clients-say/)
- [Team](https://www.scalehouse.consulting/scalehouse-team/)
- Scribblings 
    - [Blog](https://blog.scalehouse.consulting/)
    - [eBooks](https://www.scalehouse.consulting/ebooks/)
    - [Speaking](https://www.scalehouse.consulting/speaking/)
- [Press](https://www.scalehouse.consulting/press/)
- [Contact](https://www.scalehouse.consulting/connect/)

- [Our Approach](https://www.scalehouse.consulting/approach/) 
    - [What We Do](https://www.scalehouse.consulting/what-we-do/)
    - [Who We Serve](https://www.scalehouse.consulting/who-we-serve/)
    - [The Consortium](https://www.scalehouse.consulting/the-consortium/)
- [Testimonials](https://www.scalehouse.consulting/proven-growth-strategies-clients-say/)
- [Team](https://www.scalehouse.consulting/scalehouse-team/)
- Scribblings 
    - [Blog](https://blog.scalehouse.consulting/)
    - [eBooks](https://www.scalehouse.consulting/ebooks/)
    - [Speaking](https://www.scalehouse.consulting/speaking/)
- [Press](https://www.scalehouse.consulting/press/)
- [Contact](https://www.scalehouse.consulting/connect/)

# Measurement Trends For 2016

![](https://blog.scalehouse.consulting/hubfs/blogs/2016/20160808-confession-of-a-serial-storyteller-the-sequel/20160808-confession-of-a-serial-storyteller-the-sequel.jpg) Kristin Luck

The New Year is upon us, and with it, a rash of predictions about what the next 12 months will bring for the research industry, often with little accuracy. I was relieved to see that no industry analysts predicted 2016 to be the “year of mobile”….again.

Rather than focus on specific tools or technologies that will “revolutionize” marketing measurement, I look at greater business trends, which have a broader application and are more thematic in nature. Trends are also more inclusive. They allow us to connect the dots between brands and consumers in a way that can ultimately drive new measurement practices.

There are three key themes or trends that drive the firms I advise:

[Read the full story in RW Connect…](https://rwconnect.esomar.org/measurement-trends-for-2016/)

[← Previous Article](https://blog.scalehouse.consulting/creating-a-viral-sales-engine-through-branding) [Next Article →](https://blog.scalehouse.consulting/4-tips-for-telling-more-impactful-stories)

- [Follow](https://www.linkedin.com/company/scalehouseconsulting/about/?viewAsMember=true)
- [Follow](https://twitter.com/scale_house?lang=en)

![ScaleHouse Logo](https://blog.scalehouse.consulting/hs-fs/hubfs/raw_assets/public/Scalehouse_June2022/images/new.png?width=1000&height=127&name=new.png "ScaleHouse Logo")

[+1-310-713-6622](tel:13107136622)   
[info@scalehouse.consulting](mailto:info@scalehouse.consulting)

proud members of

[![Insight Img](https://blog.scalehouse.consulting/hs-fs/hubfs/raw_assets/public/Scalehouse_June2022/images/insights-assoc-white.png?width=250&height=127&name=insights-assoc-white.png "Insight Img")](https://www.insightsassociation.org/)

[![Esomar Img](https://blog.scalehouse.consulting/hs-fs/hubfs/raw_assets/public/Scalehouse_June2022/images/ESOMAR-logo-white.png?width=250&height=127&name=ESOMAR-logo-white.png "Esomar Img")](https://esomar.org/)