The Importance of “Hustle”

Posted by Kristin Luck

the-hustle

What makes a business a success? Is it a great idea? Access to funding? Great staff? Although an innovative idea, money and an awesome team can be instrumental, in truth, there are many founders who face extraordinary odds (more than 50% of businesses fail in the first three years) and somehow manage to power through.

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Topics: Brand Strategy, Thought Leadership

It’s Not Just LUCK, It’s Persistence, Hard-Work and Priorities

Posted by Kristin Luck

Sima Vasa hosts a conversation with Kristin Luck, serial entrepreneur and growth strategist at Luck Collective, about a range of topics: personal brand, management, entrepreneurship, and the future of market research.
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Topics: Brand Strategy, Market Research

Build Customer Loyalty From That First Touch Point

Posted by Kristin Luck

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect.

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Topics: Brand Strategy

Growth Hacking Your Brand Strategy

Posted by Kristin Luck

“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 years is in a stage of transition – which means we have to become more creative about how we approach brand strategy.

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Topics: Brand Strategy, Marketing Strategy

Staying Ahead of the Curve

Posted by Kristin Luck

By every standard measurement of business success, Decipher has excelled over the last several years.

It wasn’t an easy road. My partners launched the firm in San Francisco in 2000 during the height of the “dot com” boom, only to nearly go under during the crash a few years later when several of their large technology clients went belly up. They didn’t give up.

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Topics: Brand Strategy, Marketing Strategy

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