3 Principles to Guide Staffing Strategies

3 Principles to Guide Staffing Strategies

When to hire, who to hire and when to fire are some of the most challenging decisions a business owner or manager must face. All three elements are critical, but, in our experience, clients are most likely to get hung up on identifying the right time and pace to scale their staff.

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Topics: Growth Strategy, Scale

Sales & Marketing Teams... Friends or Foes?

Posted by Kristin Luck

Sales & Marketing Teams... Friends or Foes?

There are countless articles, blogs and podcasts decrying the importance of sales and marketing team alignment, and the negative impact on revenues when these efforts aren’t aligned. Misalignment between sales and marketing can cost companies 10% or more of annual revenue.

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Topics: Growth Strategy, Scale, Sales Strategy

Myth Busters: Consulting Doesn’t Scale

Posted by Kristin Luck

Myth: Consulting doesn't scale

This is one myth that may be tough to bust. Consulting inherently does not scale. It’s a one to one ratio. But like all good business models, consultancies can EVOLVE. As much as I’ve loved working solo, I also really love collaboration.

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Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

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Topics: Market Research, Thought Leadership

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

Posted by Kristin Luck

Myth Busters: Older Entrepreneurs Don’t Have the Stamina for Success

A few weeks ago, a Twitter connection of mine posted that she’d been at a Venture Capital event and one of the VC’s on a panel discussion openly stated that he didn’t invest in founders over the age of 40 because they “don’t have the stamina.” As you can imagine, that set the “twittersphere” on fire.

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Topics: Market Research, Growth Strategy

Why ResearchTech is the Next Big Thing in Your MarTech Stack

Posted by Kristin Luck

Why ResearchTech is the Next Big Thing in Your MarTech Stack

A few weeks ago I had the pleasure of co-presenting with Steve Mast, the Chief Innovation Officer of Methodify, on the subject of ResearchTech and how it fits into the MarTech stack. If you're looking for ways to future proof (and recession proof!) your business, this is a can't miss. Why?

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Topics: Market Research, Marketing Strategy

3 Steps To Get Your Business House in Order

Posted by Kristin Luck

3 Steps To Get Your Business House in Order

Although we like to think of starting a business as an intentional practice, for many founders, it’s quite the opposite. Often times, founders fall into a new business idea and excitedly plow ahead with it, taking on business partners or key employees and verbally agreeing to sort out the legal and financial partnership components somewhere down the line. Unfortunately, these types of loose business agreements often wreak havoc on partnerships. Why? Because, as a wise business advisor once told me, “money makes people do crazy shit.” Learn from my mistakes... get your business and partnership structure documented - in writing.

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Topics: Thought Leadership

Recession Proofing Your Business: Hope For the Best, Prepare for the Worst

Posted by Kristin Luck

Recession Proofing Your Business: Hope For the Best, Prepare for the Worst

I launched my first business, OTX, in June of 2000. As it turns out, nearly the worst time to start a business, as in 2001 the “dot com” bubble burst. Fortunately, we had a diverse client base and a technology platform that was literally revolutionizing the way movie studios and CPG firms conducted research, and we not only survived the recession, we thrived. In 2003, OTX was ranked the fastest growing research company in the world. But it wasn’t just a strong product and good fortune.

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Topics: Marketing Strategy, Thought Leadership

Marketing is Like Sex: Everyone Thinks They're Good at It

Posted by Kristin Luck

Marketing is Like Sex: Everyone Thinks They're Good at It

So it’s been said that marketing is like sex… everyone thinks they’re good at it. I can assure you, at least when it comes to marketing, everyone is not.

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Topics: Market Research, Marketing Strategy

Ensuring Your Leadership Team is Aligned on Strategy

Posted by Kristin Luck

Ensuring Your Leadership Team is Aligned on Strategy

A recent MIT Sloan School survey of more than 4,000 managers found that only 28% could correctly list three of their firm's top strategic priorities. Only 28%! Given that, it’s no wonder that even the best laid strategic plans fall flat mid-year and victim to a strategy-execution gap.

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Topics: Marketing Strategy, Thought Leadership

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