Ensuring Your Leadership Team is Aligned on Strategy

Posted by Kristin Luck

Ensuring Your Leadership Team is Aligned on Strategy

A recent MIT Sloan School survey of more than 4,000 managers found that only 28% could correctly list three of their firm's top strategic priorities. Only 28%! Given that, it’s no wonder that even the best laid strategic plans fall flat mid-year and victim to a strategy-execution gap.

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Topics: Marketing Strategy, Thought Leadership

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

Posted by Kristin Luck

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

I’ve read a fair number of articles on growth over the course of my career and I can tell you, firsthand, how easy it is to get distracted by the newest, shiniest bauble of advice. Just like the latest tech device or a cool new app, it’s easy to grab on to new ideas and hope for the best— without really having an understanding of how impactful a new strategy or tip or trick might truly be.

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Topics: Marketing Strategy, Thought Leadership

How Teaching, Not Delegating, Drives Growth

Posted by Kristin Luck

How Teaching, Not Delegating, Drives Growth

In a previous post, I outlined the importance for executives to stop working “IN” the business more than they work “ON” it. The challenge for most executives, of course, is that in order to back out of day to day tactical work, they need to have a trusted team in place to handle the “IN” work. This is where it gets tricky because the hardest part of delegating “IN” work is trusting that it will be done well. Often times, delegation happens in the thick of stressful time crunched situations where, without proper training, employees will likely fail. And that’s where our mindset needs to change... Because delegation is a short game strategy. Teaching is a long game.

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Topics: Brand Strategy, Thought Leadership

CEO Time Management and the Danger of "Struggle Porn"

Posted by Kristin Luck

CEO Time Management and the Danger of "Struggle Porn"

I’ve wagered a bet with my marketing crew that this is going to be my most read post of 2018 simply because it has the word “porn” in the title. The fact that you’ve clicked and made it this far, means you haven’t let me down… so read on, perverts!

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Topics: Thought Leadership

4 Strategies for Protecting Your Time

Posted by Kristin Luck

4 Strategies for Protecting Your Time

One of the core tenets of scaling a business is to spend more time working ON it (meaning focusing on strategic activities that drive growth) and less time IN it. This can be incredibly challenging for execs that are really competent and may feel more comfortable with tactical work, or for those of us (and I’ll raise my hand here) who are type-A control freaks and figure it’s just faster and easier to do everything yourself. Unfortunately, both of these behaviors can present significant barriers to growth.

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Topics: Brand Strategy, Thought Leadership

Making An Impact… A Chat With The MR Realities Podcast

Posted by Kristin Luck

Making An Impact… A Chat With The MR Realities Podcast

Looking for some tips and tricks you can use to increase your professional impact? Check out this podcast with my MR industry pals Dave McCaughan and Kevin Gray as we talk about the evolution of the market research industry and the new skills you need to drive real business impact.

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Topics: Market Research, Thought Leadership

A 5-Step Framework for Reinvention

Posted by Kristin Luck

A 5 Step Framework for Reinvention

So... you feel like you have a new business idea, product or service you want to pursue. Now what? You need a framework so you’re not going at a reinvention or pivot willy-nilly.

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Topics: Market Research, Marketing Strategy

Planning a Career or Company Pivot? Here's Your CliffsNotes.

Posted by Kristin Luck

CliffNotes for your career or company pivot.

Somewhere along the way, you may have become convinced that stasis is safer than movement. Consistency feels comfortable; volatility is frightening. But, in this ever-changing world, we are constantly forced to reinvent ourselves and, in some cases, our businesses. And this reinvention process by very nature requires an entrepreneurial mindset. Constant reinvention requires the ability to drive a long-term vision, create opportunities for growth and foster new ecosystems. But how to actually DO it?

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Topics: Brand Strategy, Market Research, Thought Leadership

2019-2020 ESOMAR Council Elections

Posted by Kristin Luck

2019-2020 ESOMAR Council Elections

ESOMAR Members! As a two term ESOMAR Council Member, I am presenting myself as a candidate for Vice President for the 2019/2020 term.

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Topics: Market Research, Thought Leadership

Four Tips for Maximizing Conferences and Events

Posted by Kristin Luck

Four Tips for Maximizing Conferences and Events

Trade shows and events are typically one of the largest marketing expenses for B2B firms. They can be magical from a brand awareness and PR perspective or, on the downside, a total boondoggle for sales and marketing teams. I often hear sales folk enthusiastically evangelize an event without being able to quantify the number of sales qualified leads generated or demonstrate conversions to sales after their return to an office.

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Topics: Marketing Strategy, Lead Generation, Thought Leadership

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