While many companies are struggling to hire and retain employees, others are attracting key talent and hiring in droves. It’s leaving many executive teams wondering what they need to do differently to effectively compete in a hot hiring market where employees, not employers, have more options than ever before.

Strategic planning is one of the most confounding activities for Founders and executive teams. Not only does it involve assumptions and predictions involving a number of variables like market trends or customer loyalty and spend that you may have little or no control over, but it also means deep thought and alignment around the objectives and key results you hope to accomplish as an organization over the next 12-24 months.

At ScaleHouse we work with Founders and entrepreneurs that often come to us because they’re befuddled as to why their business isn’t scaling. In truth, there are many reasons why a business might not be positioned for growth but we’re sharing four of the most common issues:

Why PLG, Now?

In the first part of this series, we covered the basics of Product Led Growth (PLG). Today, we explore three market trends driving its buzzword status and why most successful SaaS companies are deploying this go to market (GTM) as their preferred approach to selling.

Last week ESOMAR and MRII hosted ScaleHouse for the webinar “Launch, Scale, Exit: Strategies for
Successful Entrepreneurship in Market Research”.

Although the American science fiction writer, Robert Heinlein, is famous for the quote “specialization is for insects”, believing that humans should be skilled at MANY different pursuits (including butchering and programming a computer!), most economists disagree.

The Basics: What is PLG?

As you dive into 2022, more than ever before it’s imperative that you’re equipped with the fundamental mindset that will help you navigate your way to success. Do you need the right strategy? Do you need the right tactics? Of course. Even when you have tactics informed by strategy, a growth mindset is still needed to affect real change.

Great business leaders understand that making more money is not the same as keeping more money and that collaboration (even with competitors) can be an unexpected source of new avenues for growth

As we move quickly toward the end of 2021 the pressure is on for sales teams to meet annual goals. But often the tactics that we use to drive sales (fuel….such as incentives, pricing deals and other “carrots”) actually increase buyer resistance….or friction.

As in many industries, hybrid and remote work are the new normal for marketing tech/services and insights professionals. With this “new normal” many of our traditional business models are being challenged.