Going to market with a new product or service? It certainly isn't getting any easier to cut through competitive marketing clutter, and the time crunch you feel - it's a real thing.

Products may come and go, but the need for marketing is something that’s eternal. You may be employing cutting-edge technologies or using the best of research to create new products. But the reality is that you can only hope for returns when you have a robust product marketing strategy in place.

However, even though the concept of marketing itself may be immortal, marketing trends are constantly evolving. In order to