Over the last decade, private companies, in the areas of SaaS and Marketing as well as venture capital firms have been firmly focused on essentially one set of metrics: Drivers of Growth. Growth in customers, annual recurring revenue (ARR), pricing and retention had become almost exclusively the drivers of value. Venture firms have focused on total addressable market (TAM) and the assessment of a management team to successfully execute on a roadmap to achieve growth. Economies of scale have, over the years, always been believed to be the holy grail for growth companies. It has not been that profitability didn’t matter; but rather such profitability could readily take a back seat (in fact sometimes even in the proverbial trunk!) so long as growth was achieved, and preferably accelerated growth (often without regard to the cost of such growth).