If you touch any part of the commercial side of a...
Kristin Luck
November: The Perfect Time to Begin Strategic Planning for 2025
As we close out the first month of Q4, it's the ideal time to start thinking about your strategic planning—not the plan itself just yet, but the plan...
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Marketing Strategy (3)
Jackie Rousseau-Anderson
Planning to Fail: 3 Mistakes Derailing Your Annual Plan
Q4 is known for the frenetic pace that inevitably...
Kristin Luck
Five Tips for Maximizing Conferences and Events
September marks the beginning of the Q3/4 trade...
Kristin Luck
Why ResearchTech is the Next Big Thing in Your MarTech Stack
A few weeks ago I had the pleasure of...
Kristin Luck
Recession Proofing Your Business: Hope For the Best, Prepare for the Worst
I launched my first business, OTX, in June of...
Kristin Luck
Marketing is Like Sex: Everyone Thinks They're Good at It
So it’s been said that marketing is like sex…...
Kristin Luck
Ensuring Your Leadership Team is Aligned on Strategy
A recent MIT Sloan School survey of more than...
Kristin Luck
A 5-Step Framework for Reinvention
So... you feel like you have a new business idea,...
Kristin Luck
Four Tips for Maximizing Conferences and Events
Trade shows and events are typically one of the...