So it’s been said that marketing is like sex…...
Kristin Luck
Maximizing Business Value: Your Pre-M&A Playbook
For entrepreneurs and business owners contemplating an M&A process, the decision to sell marks a critical milestone in a company’s lifecycle....
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Marketing Strategy (3)
Kristin Luck
Ensuring Your Leadership Team is Aligned on Strategy
A recent MIT Sloan School survey of more than...
Kristin Luck
A 5-Step Framework for Reinvention
So... you feel like you have a new business idea,...
Kristin Luck
Four Tips for Maximizing Conferences and Events
Trade shows and events are typically one of the...
Kristin Luck
Building a Customer-Centric Marketing Practice
Most growth-focused businesses have processes in...
Kristin Luck
Trends and Innovations In Marketing and Research: Industry Pros Weigh In
Trying to envision what’s on the horizon in 2019...
Kristin Luck
Defensibility... How to Determine Your "Competitive Moat"
When I work with early-stage firms, I’m often...
Kristin Luck
Your Strategic Planning Process Needs a Plan
It's a good time to start thinking about your...