Marketing is Like Sex: Everyone Thinks They're Good at It

Posted by Kristin Luck

Marketing is Like Sex: Everyone Thinks They're Good at It

So it’s been said that marketing is like sex… everyone thinks they’re good at it. I can assure you, at least when it comes to marketing, everyone is not.

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Topics: Market Research, Marketing Strategy

Ensuring Your Leadership Team is Aligned on Strategy

Posted by Kristin Luck

Ensuring Your Leadership Team is Aligned on Strategy

A recent MIT Sloan School survey of more than 4,000 managers found that only 28% could correctly list three of their firm's top strategic priorities. Only 28%! Given that, it’s no wonder that even the best laid strategic plans fall flat mid-year and victim to a strategy-execution gap.

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Topics: Marketing Strategy, Thought Leadership

A 5-Step Framework for Reinvention

Posted by Kristin Luck

A 5 Step Framework for Reinvention

So... you feel like you have a new business idea, product or service you want to pursue. Now what? You need a framework so you’re not going at a reinvention or pivot willy-nilly.

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Topics: Market Research, Marketing Strategy

Four Tips for Maximizing Conferences and Events

Posted by Kristin Luck

Four Tips for Maximizing Conferences and Events

Trade shows and events are typically one of the largest marketing expenses for B2B firms. They can be magical from a brand awareness and PR perspective or, on the downside, a total boondoggle for sales and marketing teams. I often hear sales folk enthusiastically evangelize an event without being able to quantify the number of sales qualified leads generated or demonstrate conversions to sales after their return to an office.

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Topics: Marketing Strategy, Lead Generation, Thought Leadership

Building a Customer-Centric Marketing Practice

Posted by Kristin Luck

Building a Customer-Centric Marketing Practice

Most growth-focused businesses have processes in place for ensuring customer satisfaction and loyalty, but what does it mean to have a truly customer-centric business, particularly as it relates to marketing?

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Topics: Brand Strategy, Marketing Strategy, Thought Leadership

How Setbacks Can Drive Growth

Posted by Kristin Luck

How Setbacks Can Drive Growth

Whether you’re an entrepreneur or an intrepreneur, one of the biggest determiners of success and, ultimately, growth, is how you respond to failures or setbacks.

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Topics: Market Research, Marketing Strategy, Thought Leadership

Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Posted by Kristin Luck

Trends and Innovations In Marketing and Research: Industry Pros Weigh In

Trying to envision what’s on the horizon in 2019 and how it might impact your strategic planning? The innovation we see in the market research industry impacts the way we research and, subsequently, interact and market to consumers on many levels. Trends like mobile, passive data collection, artificial intelligence and machine learning have been consuming media attention in 2018— but there are even more innovate marketing and research methods we can glimpse in the pipeline.

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Topics: Market Research, Marketing Strategy, Thought Leadership

Defensibility... How to Determine Your "Competitive Moat"

Posted by Kristin Luck

Defensibility... How to Determine Your "Competitive Moat"

When I work with early-stage firms, I’m often advising on fundraising where potential investors focus on one key question... "What is your competitive moat?"

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Topics: Market Research, Marketing Strategy

Your Strategic Planning Process Needs a Plan

Posted by Kristin Luck

Your Planning Process Needs a Plan

Although we’re just a little over a month past the halfway mark of 2018, now is the time to start thinking about strategic planning. Not the plan itself... but the plan behind the development of the plan.

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Topics: Brand Strategy, Marketing Strategy, Thought Leadership

Sales Is King Podcast: The Sales vs. Marketing Showdown

Posted by Kristin Luck

Sales is King podcast interview

Scaling sales is the number one challenge most businesses face. Whether you’re struggling to drive lead generation, responding to incoming leads, staffing a sales team, or modeling sales compensation, sales likely takes up more headspace than you may like to admit. In truth though, we often make sales much harder than it has to be.

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Topics: Brand Strategy, Marketing Strategy, Lead Generation

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