You like me. You really like me. Three ways to create a personal sales experience.

Three-ways-to-create-a-personal-sales-experience

The pandemic has revealed more fissures than we’d like to count including a major gap between the sales haves and have-nots. In the early stages of the shutdown, new business opportunities all but disappeared. The most resilient companies were those already clued into the importance of relationship based, personalized sales and service experiences. The good news is, it’s not too late to learn this important lesson. Whether you’re a newbie to the world of personalized sales or you’re ready to leverage personalization through your entire customer lifecycle, here are three ways to drive better connection.

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Topics: Marketing Strategy, Growth Strategy, Sales Strategy

Sales Reimagined: Working the Virtual Conference Circuit

Posted by Kristin Luck

Sales Reimagined - Working the Virtual Conference Circuit

Despite advice to the contrary, most organizations rely heavily on in person events to drive sales activity, which has left many adrift in a sea of cancelled events and online event pivots. How do sales teams, accustomed to in person sales, network and drive lead generation in an event with no opportunity to interact with prospective buyers face to face?

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Topics: Marketing Strategy, Lead Generation, Sales Strategy

Why an economic downturn is the perfect time for…..

Posted by Kristin Luck

An Econominc Downturn is the Perfect Time For

Whether you’re thriving or just focused on surviving in business in these tumultuous times, there are a few key activities you should consider:

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Topics: Marketing Strategy, Thought Leadership, Growth Strategy

Profitability Lessons From the Pandemic

Profitability Lessons From the Pandemic

For many, the pandemic brought business impacts we’d rather forget. Lost revenue streams; shrinking teams; postponed projects and product launches and cancelled events, coupled with the reality of illness and loss, left permanent scars. However, as businesses start to reemerge, some more bruised than others, we need to pause and be honest about what we still need to and can fix. The cracks that presented themselves over the last few months point to near and long term areas of profitability improvement. Strong leaders will look across industries to identify strategies that can be applied to their own businesses. Luckily for you, we’ve done that leg work.

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Topics: Marketing Strategy, Thought Leadership

Survival of the….Craftiest? 5 Behaviors of Firms That are Thriving

Posted by Kristin Luck

survival of the...craftiest?

For every story we hear about firms struggling to stay afloat during recessionary times, there’s a firm that is managing to survive and, in many cases, thrive. What’s their secret?

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Topics: Product Marketing, Marketing Strategy, Growth Strategy

3 Keys to Combating "Pandemic Paralysis"

Posted by Kristin Luck

3 Keys to Combating Pandemic Paralysis

This month we’re pivoting our focus to help those of you who are suffering from what is clearly “pandemic paralysis.” We are collectively in a time of “business unusual” which is causing a lot of uncertainty and business volatility.

Having helmed businesses that survived the dot com crash of 2001, and the massive economic downturn from 2007 - 2009, here are my three best pieces of advice to help you weather this pandemic storm.

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Topics: Marketing Strategy, Growth Strategy

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

Posted by Kristin Luck

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

I’ve read a fair number of articles on growth over the course of my career and I can tell you, firsthand, how easy it is to get distracted by the newest, shiniest bauble of advice. Just like the latest tech device or a cool new app, it’s easy to grab on to new ideas and hope for the best— without really having an understanding of how impactful a new strategy or tip or trick might truly be.

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Topics: Marketing Strategy, Thought Leadership

7 Events / 4 Continents / 3 Key Takeaways

Posted by Kristin Luck

7 Events / 4 Continents / 3 Key Takeaways

In the past 60 days I’ve spoken at events in Edinburgh, Denver, Mexico City, London, Bucharest. Lisbon and Los Angeles. As with every conference, the days are filled with networking opportunities and endless vendor pitches for new products and services. So how to cut through the clutter? 

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Topics: Marketing Strategy, Sales Strategy

Qualtrics Master Session: The Marriage of Information and Inspiration

Posted by Kristin Luck

Qualtrics Master Session: The Marriage of Information and Inspiration

Last month I was lucky enough to spend the day with the Qualtrics team in Provo, Utah, videotaping a Master Session on optimizing brand experience.

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Topics: Market Research, Marketing Strategy, Growth Strategy

The Conference Season Hangover Cure

The Conference Season Hangover Cure

After leaving a recent major industry event, I had multiple conversations with attendees who marveled at the number of vendors and foot traffic in the exhibit hall but then confided that, off the floor and away from the bustle, they really couldn’t differentiate them. One attendee summarized it well, “Even after listening to the pitches, I walked away unable to really tell what they could do and unable to tell how they were different from the five other vendors that seemed like them.”

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Topics: Market Research, Marketing Strategy, Sales Strategy

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