When to hire, who to hire and when to fire are some of the most challenging decisions a business owner or manager must face. All three elements are critical, but, in our experience, clients are most likely to get hung up on identifying the right time and pace to scale their staff.

There are countless articles, blogs and podcasts decrying the importance of sales and marketing team alignment, and the negative impact on revenues when these efforts aren’t aligned. Misalignment between sales and marketing can cost companies 10% or more of annual revenue.