5 Ways Commercial Leaders Are Getting Ahead

5 Ways Commercial Leaders Are Getting Ahead

There’s been a lot of debate around what’s differentiating companies that are faring well during the pandemic versus those that are struggling. Obviously products, offerings and the ability to pivot, if needed, play an important role in a company’s success, but commercial activities are critical too. We asked a few industry sales leaders to share what they’re doing to drive their teams’ success right now. Here’s what they’re up to:

Read More

Topics: Thought Leadership, Growth Strategy, Sales Strategy

Top Tips for Selling and Marketing Through a Pandemic

Posted by Kristin Luck

Top Tips for Selling and Marketing Through a Pandemic

If you’re flummoxed by how to sell or market through COVID-19, you’re not alone. That said, it doesn’t mean we should stop trying to figure it out. As with any major disruption, “business as usual” is likely to result in tone deaf outreach. I find that companies are in 1 of 3 modes right now.

Read More

Topics: Thought Leadership, Growth Strategy, Sales Strategy

Self Love (not that kind) for the Road Warrior

Posted by Kristin Luck

Self Love (not that kind) for the Road Warrior

As we roll into Spring conference season, New Year’s resolutions often go out the window... hijacked by time zone changes, cocktail hours, and conference programs that are jammed from early in the morning to late in the night.

Read More

Topics: Thought Leadership

3 Ways to Support Mental Wellness at Work

3 Ways to Support Mental Wellness at Work

Are you dreaming of your summer break? Counting down to unplugging from it all? What if we worked in companies we didn’t need to take a summer vacation or holiday from? What if we didn’t push ourselves to the brink of mental exhaustion with the expectation we’d be able to recharge over a long weekend or a week off? If we are physically unable to work (i.e., illness, injury) the expectation is we’ll log off for the day or until we’re well enough to work. But what if it’s our mental wellness that’s out of whack? What are the expectations then?

Read More

Topics: Thought Leadership

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

Posted by Kristin Luck

3 Things to Start (and 3 Things to Stop) to Grow Your Business in 2019

I’ve read a fair number of articles on growth over the course of my career and I can tell you, firsthand, how easy it is to get distracted by the newest, shiniest bauble of advice. Just like the latest tech device or a cool new app, it’s easy to grab on to new ideas and hope for the best— without really having an understanding of how impactful a new strategy or tip or trick might truly be.

Read More

Topics: Marketing Strategy, Thought Leadership

Key Drivers of Investment and M&A Activity in Market Research

Posted by Kristin Luck

Key Drivers of Investment and M&A Activity in Market Research

At ESOMAR Congress in September we hosted a main stage panel discussion with industry leaders driving M&A activity in the marketing insights and technology vertical on “Key Drivers of Investment and M&A Activity in Market Research.”

Read More

Topics: Market Research, Thought Leadership, Growth Strategy

The New Trifecta: Workism, Busyness and Burnout

The New Trifecta: Workism, Busyness and Burnout

"I'm so busy!" As summer (for many of us) winds down and conference season and Q4 ramps up, this mantra will echo louder and louder.  We trade stories of miles flown, cities visited, sleepless nights counted, deals saved, speeches given. The tally of these items becomes a proxy score for our value as an employee, our stature as a professional. “She must have a very important job,” we think, “she is always so busy!”  We’ve come to equate busyness with professional status and we’ve come to equate professional status with self-identity. That combination equates to… burnout.

Read More

Topics: Thought Leadership

Tackling the D Word

Tackling the D Word

In any discussion about team building these days, the D-word is sure to come up… diversity.

A growing number of studies show that diversity isn’t just the right thing to do from a people perspective, it’s also the right thing to do for a company’s bottom line. According to BCG, diverse companies report 19% higher revenue rates. Forbes reported diverse companies are 1.4 times more likely to have sustained profitable growth. The key to realizing those benefits is ensuring you’re addressing diversity holistically and not equating it to inherent traits only.

Read More

Topics: Thought Leadership, Growth Strategy

Myth Busters: It’s Tough to Find Female Sales Talent

Posted by Kristin Luck

Myth Busters: It’s Tough to Find Female Sales Talent

I’m often asked how to create more diverse sales teams and frequently hear from hiring managers lamenting the lack of female sales talent applying for their positions. Although sales has traditionally been perceived as a male-dominated profession, in truth, there are MANY female sales leaders— your job posting just likely isn’t appealing to them.

Read More

Topics: Market Research, Thought Leadership

3 Steps To Get Your Business House in Order

Posted by Kristin Luck

3 Steps To Get Your Business House in Order

Although we like to think of starting a business as an intentional practice, for many founders, it’s quite the opposite. Often times, founders fall into a new business idea and excitedly plow ahead with it, taking on business partners or key employees and verbally agreeing to sort out the legal and financial partnership components somewhere down the line. Unfortunately, these types of loose business agreements often wreak havoc on partnerships. Why? Because, as a wise business advisor once told me, “money makes people do crazy shit.” Learn from my mistakes... get your business and partnership structure documented - in writing.

Read More

Topics: Thought Leadership

Scaled. 

Curated content for growth. 

Are you running a startup and ready to go beyond bootstrapping? Or is your business in crisis mode and you need help turning things around? Or maybe it’s just time to scale for acquisition and exit. We’ve been there, and there, and there too. We can help.

Subscribe Here:

Recent Posts