All the Employee (Engagement) Feels

Posted by Kristin Luck

all-the-employee-engagement-feels

Well, here we are; Q4 2020. When staff first started to work from home in Q1 (depending on where you are in the world), it’s unlikely many of us imagined we’d still be managing an almost entirely remote staff today.

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Topics: Thought Leadership, Leadership

The Case for Narrative Intelligence

Posted by Kristin Luck

the-case-for-narrative-intelligence

Late last week Christina Blacken (Founder of The NewQuo.com) kindly shared with me a paper she’d authored titled “Change the Status Quo Through Your Narrative Intelligence”. What’s “narrative intelligence”? Blacken writes “it is the ability to leverage the psychological power of story to change behavior and inspire action.”

If you’ve spent any time in the marketing research or marketing performance sector (where I still spend a good chunk of my consulting hours), storytelling is paramount to delivering truly meaningful insights. Yet management teams seem to largely rely on traditional leadership practices, or as Blacken notes in her paper, those driven by “fear driven narratives around money, success, identity and leadership.”

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Topics: Thought Leadership, Leadership

The Core Competency Your Leadership Team Needs

mental-agility-scalehouse

If you’ve made it this far into 2020 and you’re still standing, chances are you have at least a dozen different examples of pivots you’ve made to both your personal and professional plans. Twenty-twenty has, if nothing else, kept us on our toes. One of the most common questions we’re asked is what differentiates companies that turn this 2020 plot twist into profit versus those who don’t. The answer isn’t something these companies do but instead, something these companies have. It’s something every leader should focus on: mental agility.

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Topics: Thought Leadership, Leadership

4 Tactics to Kick-start Your Personal Brand

Posted by Kristin Luck

4 Tactics to Kick-start Your Personal Brand

With nearly record levels of unemployment globally and an ultra-competitive business marketplace, a strong personal brand can you set you, or your company, apart. Unfortunately, for many, a personal brand is often perceived as something only ownable by industry luminaries, or only worth focusing on once a certain career level has been achieved. So, what to do if you’ve under invested in the creation of it?

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Topics: Brand Strategy, Thought Leadership

Your "Season of Growth" Reading List

Posted by Kristin Luck

Your Season of Growth Reading List

With travel at a standstill for most of the world, most vacations are turning into “staycations”. Regardless of how you’re spending your downtime this year, at ScaleHouse we’re advocates for continuous learning. Here are some of our favorite business reads that you can sprinkle in between murder mysteries (or the book genre of your pick!).

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Topics: Thought Leadership, Growth Strategy, Scale

Burst Your Pandemic Bubble by Collaborating

Burst Your Pandemic Bubble by Collaborating

Remember when open floor plans were the business world’s solution to collaboration and innovation? The concept of promoting collaboration was well-intended, but the idea of sitting mere inches from your colleagues seems foreign now and may become the stuff of urban legends. 

It is easy to “bubble up” these days, to find yourself in a routine of siloed work, interacting mostly with the same group of teammates and colleagues. Instead of battling the annoyance of the office loud-talker, now we’re navigating Zoom fatigue.

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Topics: Thought Leadership, Growth Strategy

Why an economic downturn is the perfect time for…..

Posted by Kristin Luck

An Econominc Downturn is the Perfect Time For

Whether you’re thriving or just focused on surviving in business in these tumultuous times, there are a few key activities you should consider:

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Topics: Marketing Strategy, Thought Leadership, Growth Strategy

Profitability Lessons From the Pandemic

Profitability Lessons From the Pandemic

For many, the pandemic brought business impacts we’d rather forget. Lost revenue streams; shrinking teams; postponed projects and product launches and cancelled events, coupled with the reality of illness and loss, left permanent scars. However, as businesses start to reemerge, some more bruised than others, we need to pause and be honest about what we still need to and can fix. The cracks that presented themselves over the last few months point to near and long term areas of profitability improvement. Strong leaders will look across industries to identify strategies that can be applied to their own businesses. Luckily for you, we’ve done that leg work.

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Topics: Marketing Strategy, Thought Leadership

5 Ways Commercial Leaders Are Getting Ahead

5 Ways Commercial Leaders Are Getting Ahead

There’s been a lot of debate around what’s differentiating companies that are faring well during the pandemic versus those that are struggling. Obviously products, offerings and the ability to pivot, if needed, play an important role in a company’s success, but commercial activities are critical too. We asked a few industry sales leaders to share what they’re doing to drive their teams’ success right now. Here’s what they’re up to:

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Topics: Thought Leadership, Growth Strategy, Sales Strategy

Top Tips for Selling and Marketing Through a Pandemic

Posted by Kristin Luck

Top Tips for Selling and Marketing Through a Pandemic

If you’re flummoxed by how to sell or market through COVID-19, you’re not alone. That said, it doesn’t mean we should stop trying to figure it out. As with any major disruption, “business as usual” is likely to result in tone deaf outreach. I find that companies are in 1 of 3 modes right now.

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Topics: Thought Leadership, Growth Strategy, Sales Strategy

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